Philadelphia Eagles wide receiver A.J. Brown caught the attention of viewers and commentators alike during the team's playoff triumph over the Green Bay Packers. In the fourth quarter, Brown was spotted on the sidelines engrossed in a book.

The image of Brown reading prompted a humorous remark from Tom Brady, who compared it to Mark Sanchez's infamous hot dog-eating incident on the sidelines. The broadcast revealed the title of Brown's book: "Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible life," authored by Jim Murphy.

The book, as described in its synopsis, offers exercises and techniques to enhance various aspects of life, promoting purpose and fulfillment. Brown later confirmed that he brings the book to every game, finding solace and mental fortitude in its pages. He mentioned that his teammates refer to the book as a "recipe" due to its numerous insightful points.

The book has garnered praise from notable figures in the sports world, including golfer Stewart Cink and PGA Tour coach Matt Killen, who are quoted endorsing its value. Despite the sideline distraction, Brown and the Eagles secured a 22-10 victory, although Brown's individual statistics were modest with one reception for 10 yards.