In a humorous turn of events, Molson Coors Beverage Co. acknowledged a spelling mistake in their latest Coors Light ad campaign launched just before the Super Bowl. The slogan, intended to be "Mountain Cold Refreshment," was misspelled as "Mountain Cold Refershment" in print, digital billboards, and even on their official Instagram page.
The error, which the company playfully attributed to "a case of the Mondays," was spotted on ads in prominent locations like The New York Times and a Times Square billboard. The company quickly addressed the gaffe with a self-deprecating statement thanking the public for pointing out the mistake.
Social media users reacted with amusement, posting witty comments on Coors Light's Instagram post featuring the misspelled slogan. Some questioned the meaning of "refershment," while others playfully commended the brand's honesty. Coors Light embraced the humor, acknowledging the error in a subsequent post.
This incident follows Coors Light's reintroduction in 1978 as a "diet-beer" alternative to Miller Light. Originally brewed in 1941, the brand was briefly discontinued before its comeback.
The lighthearted response from both the company and the public turned a potentially embarrassing situation into a source of online entertainment.
