Unrivaled, the innovative 3-on-3 basketball league co-founded by WNBA stars Breanna Stewart and Napheesa Collier, is making waves in women's basketball, attracting both professional and collegiate talent. LSU standout Flau'Jae Johnson has joined the league through an NIL partnership, following in the footsteps of UConn's Paige Bueckers.
This player-owned league offers unique equity opportunities and the highest average salaries in professional women's sports history, ensuring players have a vested interest in its success. While Johnson remains at LSU and is not yet eligible for the WNBA, her partnership includes equity in Unrivaled and collaborative content development for the league's inaugural season starting in January 2025.
Johnson emphasized the significance of the equity component, telling Fox News Digital, "The equity is crucial, being invested in something like this. This NIL deal allows me to leverage my brand and create lasting business opportunities. It's a significant addition to my business portfolio and future capital growth."
Ranked No. 1 among women's basketball earners in the NIL space with a $1.5 million valuation according to On3, and a member of Forbes 30 Under 30, Johnson is strategically navigating NIL opportunities. Her rising rap career, signed with Jay-Z's Roc Nation, adds to her unique appeal, boasting collaborations with prominent artists like Lil Wayne.
Her substantial social media presence, with millions of followers across Instagram and TikTok, further solidifies her status as a crossover star, making her a valuable asset for Unrivaled. Johnson's pre-existing relationship with Stewart through PUMA also facilitated her involvement with the league.
Unrivaled's appeal extends to other WNBA stars, including Johnson's former LSU teammate Angel Reese. The league offers an alternative to playing overseas during the offseason, allowing players to stay home and continue earning. Johnson highlighted the importance of this aspect for her future professional career.
"Leagues like this mean women don't have to go overseas anymore," she stated. "They can stay home, play in a great location, and earn a good living. This is a game-changer for women's sports, providing another option for WNBA players and inspiring younger generations."
